Found this brain dump I wrote in 2005 before we launched IndieFlix

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Scilla Andreen, CEO and Co-Founder of IndieFlix and the founder of the IndieFlix Foundation is an award-winning filmmaker, Emmy nominated Costume Designer and popular speaker at Sundance, Cannes, CES, SXSW, and Women in Film. Frustrated by complicated and one-sided distribution deals, Scilla co-founded IndieFlix which has become one of the most meaningful global online streaming platforms in the industry. Scilla is on a mission to help audiences find what to watch and for filmmakers to find success.

I was cleaning my office the Sunday before Sundance. The kind of cleaning where you throw out files, mementos, festival passes and things you’ll never need. I came across some old photos, journals, letters and a file of ideas I had jotted down called brain drains. These are rapid fire, often times poor grammar pure unaltered brain dumps. I read it and got goosebumps.  We had not launched IndieFlix and yet the vision was crystal clear. I was then reminded about how we came up with the name IndieFlix (which I’ll save for another post) and how I envisioned Netflix acquiring us.  Coincidentally my second day in Park City I was standing in line for the film Gleason and the man next to me was none other than Reed Hastings, CEO of Netflix.  We shook hands and chatted. We’d met 10 years earlier when we were both on a panel at Sundance.  I am now reliving the birth of a whole new IndieFlix which launches next month. I’m excited to write my next brain drain on what I believe the next 3-5 years will look like for our industry and I can’t wait for everyone to incorporate the new IndieFlix user experience into their lives. I think it’s game changing.

Below is the copy from the brain drain I wrote in June 2005 before we launched IndieFlix.

This was just a little more brain drain I had over the weekend. It may mean nothing but it feels a little different in its approach to explain who we are (especially to filmmakers).

Rx for DISTRIBUTION THE EQUITABLE REAL DEAL

June 20, 2005

Once a filmmaker always a filmmaker, even when it comes to distribution.

Where did the idea come from that filmmakers know only how to make films but not how to sell them, or that if a filmmaker couldn’t secure distribution that their film wasn’t good enough? That’s like saying a parent only knows how to give birth but not know how to raise the child or that if your kid doesn’t get into the best school, that has limited openings, he or she isn’t good enough?

Today’s filmmakers are more than just storytellers who artfully and skillfully put their vision on tape or film. They are also digital technicians, effective publicists & distributors who already know their audience. They know how to network and they persevere with a passion nothing less than that of a mother protecting her young.

When Plan A’s lottery method of securing (pie in the sky) distribution fails. Plan B can oftentimes be more successful providing access and exposure and some return. Plan B is usually more attainable & realistic while reclaiming the control, power and rights we as filmmakers give up when we dream of a theatrical opening.

We all know the landscape of our business has changed dramatically. Filmmakers are now armed with an arsenal of technology that allows us the opportunity to reap what we sow.

Remember when you had to book a plane reservation through a travel agent? It was fine we really didn’t know any differently. Now we book our trips on line and have more options and control. It’s so easy and anyone can do it. No one is excluded. IndieFlix will have that same effect on the film world.

After waiting around for decades for a company like IndieFlix; we decided to build it ourselves. IndieFlix was found by filmmakers, for filmmakers and their audiences. We have created a company that clearly allows the filmmaker to get back what they put in – no gimmicks, no punch lines, no hidden agendas, costs or surprises. It’s the means & the way to finish what you’ve started with the same passion, enthusiasm & support you may have experienced when you shot your film.

If you have a finished film then you know the industry, how it works and how it should work. We can’t change what’s wrong in the world of standard distribution but this is a good start.

Scilla

Nerd Out With These Sci-Fi Films On IndieFlix

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IndieFlix brings engaging stories to movie lovers around the world. With over 8,000 high quality shorts, features, documentaries, classic TV and web series.

This is what the future could hold. Be prepared.

HENRi – Henri tells the story of a derelict spaceship that becomes self-aware and builds itself a mechanical body in order to feel alive. http://bit.ly/29WiKhd

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Planet of the Apes – In this classic, an astronaut crew crash lands on a planet in the distant future where intelligent talking apes are the dominant species, and humans are the oppressed and enslaved. http://bit.ly/29WiXku

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Odessa – Mission specialist Shannon Wendell spends one last night in New York City before she embarks on a 135 year long journey to the distant planet, Odessa. http://bit.ly/2ardmA3

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The Nostalgist – This list would not be complete without this film. In the futuristic city of Vanille, with properly tuned futuristic, visual technology the world can look and sound like a paradise. http://bit.ly/2adXiWe

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Telescope – The year is 2183. Earth is dead. One man risks his life, traveling at the speed of light in his space vessel, to witness humanity’s lost home. http://bit.ly/29Y9A2U

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Lol At These Rom-Coms on IndieFlix

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IndieFlix brings engaging stories to movie lovers around the world. With over 8,000 high quality shorts, features, documentaries, classic TV and web series.

Comedic romanticism – what could be better?

Cockatoo – A man with a broken heart tries to relive his failed relationship by hiring a young girl to play his ex-girlfriend. http://bit.ly/29HOQ0b

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Blessing in Disguise – After being dumped, Katie’s devastated to find
out she has herpes. But when she meets a charming guy who also has
herpes, Katie starts to rethink her fate – until she learns things
aren’t quite what they seem. http://bit.ly/29DFWSZ

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Outsourced – This modern day comedy of cross-cultural conflict and romance follows Todd Anderson as his customer
call center in Seattle is outsourced to India. He soon discovers that being outsourced may be the best thing that has ever happened to him. http://bit.ly/28JqhLS

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Ready for Rio? Win the Gold with these Sport-Themed Films

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IndieFlix brings engaging stories to movie lovers around the world. With over 8,000 high quality shorts, features, documentaries, classic TV and web series.

You don’t have to be an Olympian to enjoy these sports films. 

Muhammad Ali – The GreatestHe’s the
greatest fighter of all time. A sports icon that is loved throughout the
world. A man driven by his ambition to be the best. He will always be remembered. http://bit.ly/296mnAS

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Barkley 100This 100-mile footrace and its 60-hour time limit force athletes
to run, crawl and climb an elevation gain equivalent to two treks up Mt.
Everest. http://bit.ly/294IiqY

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Way of the Puck“It’s like ballet meets war.” Explore air hockey’s tangled roots and discover a passionate
community of players who devote their lives to the mastery of a
forgotten arcade game. http://bit.ly/29pV1mK

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Tales of Masked MenThis documentary is a creative and imaginative exploration of
the colorful, fascinating, and mysterious world of lucha libre – Mexican
wrestling. http://bit.ly/29d07Xp

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“Cuz baby you’re a firework” Celebrate the 4th with IndieFlix!

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IndieFlix brings engaging stories to movie lovers around the world. With over 8,000 high quality shorts, features, documentaries, classic TV and web series.

Happy Birthday America!

Zombie AmericanThe hilarious story of Glen (played by Ed Helms of The Hangover and The Office), a zombie just trying to fit in. http://bit.ly/1sxI16z

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AnomalySet in the late 60s, broken relationships and an astronomical event intertwine the various narrative threads – If you like Gravity & Interstellar, you’ll love this! http://bit.ly/1PMG8gS

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Adventures of Power March to the beat of your own drum. Even if you don’t have one. Watch a young dreamer overcome the obstacles of becoming the greatest air drummer.  http://bit.ly/1sxFJ7v

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Superman “The Mad Scientist”Enjoy this classic film about the superhero comic in this original series. http://bit.ly/1UGcpVA

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Let Loose This Summer with These 4 Relaxed & Upbeat Films!

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IndieFlix brings engaging stories to movie lovers around the world. With over 8,000 high quality shorts, features, documentaries, classic TV and web series.

Summer is here! Celebrate with some of these films on IndieFlix.

Good Expectations Enjoy this awkward yet touching story about a boy and a girl in love. http://bit.ly/1UjzavN

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Half ShareLet loose with this fun and risqué LGBTQ comedy! Find out what
these men get up to when newly-single Mac joins his friends on Fire
Island for the summer. *viewer discretion advised http://bit.ly/1Y3QqdP

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The Sandlot – Watch this classic story about the summer adventures of a boy, his new friends and their love for baseball. 

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Laundry – Fall into a summer daydream in this short love story that begins at a laundromat and develops into a vineyard. http://bit.ly/25J7dJc

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