Experimenting, playing, and breaking things

I’ve decided to spend the summer experimenting, playing, and breaking things to learn more about our audience, our filmmakers, myself, the team and the industry.

I’ve never been more excited… suddenly we’re overflowing with ideas. We’ve tapped into a river of creative energy and it’s raging! I wish I’d done this sooner.

When I think about all the marketing campaigns we’re doing now I look back on the past year and while I know we were building our new platform; marketing was on hold. We should’ve been doing more. Seth Godin, who I think writes the world’s most read blog and whom I admire greatly has a motto, ‘ship it”. I have always embraced that philosophy. You learn fast, fix and grow. It doesn’t need to be perfect and you don’t need a ton of money. It needs to work. We as entrepreneur’s live in a state of learning. We’re going to make changes no matter what and the most efficient way to do that is to get user feedback. For some reason I started listening to other people and I shut myself down. I wanted to launch IndieFlix as an annual subscription a long time ago but there was no data to support that model. Netflix, HBO and Spotify just to name a few are all monthly subscriptions. They’ve surely done their homework right? I didn’t fight for it even though my gut told me to. So, last month I decided to take the the reins and create my own data around this offering. I’m done being the good girl and following the rules. I want IndieFlix to figure out quickly how to solve the two biggest pain points in our industry; how to easily find what to watch and helping filmmakers make real revenue.

So, now by using our very cool new discovery tool, QuickPick you can sort through thousands of movies for only $40 a year instead of a pesky $5 charge every month. And since we stream shorts, features, documentaries, web-series and now TV from 85 countries, 2500 film festivals and some of the top film schools in the world; we are complementary to Netflix, HBO and Amazon. Butchering the famous line from Jerry McGuire, “we complete you…well, at least your media library”.  Now IndieFlix and the audience have time to get to know each other. I’m so looking forward it.

Published by

Scilla Andreen

Scilla Andreen, CEO and Co-Founder of IndieFlix and the founder of the IndieFlix Foundation is an award-winning filmmaker, Emmy nominated Costume Designer and popular speaker at Sundance, Cannes, CES, SXSW, and Women in Film. Frustrated by complicated and one-sided distribution deals, Scilla co-founded IndieFlix which has become one of the most meaningful global online streaming platforms in the industry. Scilla is on a mission to help audiences find what to watch and for filmmakers to find success.

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