What have you been doing for the past 7 years?September 13th, 2012 | Posted by in Notes From The CEO
This is a popular investor question since IndieFlix launched back in 2005. Things have changed dramatically. When I think back to that time, the film industry was hung up on DRM and download. Streaming and the iPhone launched soon after and the big conversations were about whether a film should or could be watched on the small screens of our smart phones. There were less than a handful of options for filmmakers to market their films and exclusivity was the only kind of deal available to filmmakers. Competitors have come and gone but we still stand.
We’ve come a long way but we still have a long way to go. I’m excited to see filmmakers already benefiting from our new RPM (Royalty Pool Minutes) model. Now films of all running times can generate revenue based on minutes watched from even one user. The antiquated CPM model of needing 1000 individual views to trigger a monetary return does not apply here nor does the slow methodical collecting of PPV royalties matter. It’s all about the collective. I’m already envisioning headlines and testimonials of filmmakers making meaningful revenue on their films. It’s the most exciting time to be in our industry. I wonder what the next 7 years will bring?